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Google announced major updates to Search at its I/O 2024 developer conference that will significantly impact SEO and websites. The key announcement was the introduction of a new "Search Generative Experience" (SGE), called “AI Overviews” and powered by advanced AI models.

Google boosts its search engine with artificial intelligence

It's the must-see event of Spring: for its ninth edition, the Arcachon Boat Show has once again pulled out all the stops with two film stars, the Français and the Phoenix, a host of events (sea rescue simulations with helicopter rescue, sailing initiation, regattas, diving baptisms, etc.), a fascinating exhibition on the ports of yesteryear...

2024 Arcachon Boat Show

Why work with a bilingual communications expert when you can use Google Translate or ChatGPT? This is a question that I'm sometimes asked, and it's a perfectly legitimate one.

Human or machine translation? Which is best for you?

The Grand Pavois International Boat Show in La Rochelle is the must-see maritime event of the autumn! From 20 to 25 September, 80,000 visitors will come to see 800 shipyards, organisations and companies from the nautical world. 750 boats, including 300 afloat, will be presented on 3km of pontoons.

Grand Pavois international boat show

Twenty-four companies took part in the refurbishment of this reception area. The quatre histoires agency had the privilege of translating the signage and the new visitor centre interpretive trail that invites visitors to discover the Dune from every angle.

Inauguration of the Grande Dune du Pilat reception area

Twenty-seven ports, 30 shipyards, 326 economic stakeholders... among them start-ups and companies that are developing concrete solutions to accelerate the decarbonisation of the maritime sector.

The bassin d'Arcachon: a maritime innovation hub

Artificial intelligence, videos, influencers and user experience, what will you integrate into your digital strategy in 2023?

Top digital marketing trends for 2023

Discover quatre histoires, the first bilingual communications agency of the bassin d'Arcachon.

Official launch of the quatre histoires agency

The quatre histoires agency is proud to announce its partnership with the Bassin d'Arcachon brand.

Bassin d'Arcachon brand partnership

We often talk about the importance of making websites accessible to all, but what about social networks? What can we do, as social media managers, to develop accessible content?

Accessibility on social networks

You’re thinking about your marketing strategy for the upcoming year but don’t really know where to focus your efforts? We’ve selected some of the top web marketing trends for 2022.

The biggest digital marketing trends of 2022

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